Kobido® Skincare Summer Collection
The Kobido® skincare collection is a line designed to nurture and revitalize.
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The Japanese Way of Beauty
What is Kobido®

Discover the origin, meaning, and heritage of Kobido®

Kobido® is the name of the historic Japanese company and lineage that eventually evolved into the modern Kobido® Corporation. The Kobido company began practicing its art in 1472 in Shimizu, in Japan’s Shizuoka Prefecture. Today, this 550-year-old lineage is both an elite skincare company and a professional esthetic college headquartered in Tokyo, Japan. 

Kobido® Esthetic College teaches the Kobido lineage’s approach to facial massage techniques. Derived from the traditional Japanese arts of Anma and Shiatsu, what the Kobido company offers is not just a facial treatment technique, but also a representation of the Japanese way of life, health and beauty. Under the leadership of Dr. Shogo Mochizuki, the 26th Generation Grandmaster and official lineage holder of the House of Kobido as well as CEO of KOBIDO, Inc., the company continues to honor its time-tested approach. Dr. Mochizuki began studying the art of Kobido in 1977 and has since expanded the Kobido® Training Program to include 20 levels of academic training.

Warning: Fake Kobido Schools

Kobido® is a registered trademark in Japan, the United States, Italy, Germany, Spain, the United Kingdom, Lithuania, Russia, and many other countries. The unauthorized use of the Kobido name constitutes misrepresentation and trademark infringement and is disrespectful to the Kobido lineage and art. 

  • “Kobido” is a company name. There are many unauthorized and untrained individuals in Europe claiming that “Kobido” means “Japanese facial massage”. This is misleading and disrespectful to us as well as to other Japanese companies that offer facial massages.
  • Kobido is just one among many Japanese facial massage companies and styles. In the same way that "Toyota" does not mean "Japanese car", "Kobido" is not a synonym for "Japanese facial massage". Just like a car is only a Toyota if manufactured by Toyota, a Kobido treatment is only Kobido if it is performed by the Kobido company and its affiliates.
  • Most so-called “Kobido”schools in Europe have no knowledge of the Kobido training. While some of these practitioners may have studied with us up to Level 4 and 5, these levels are limited in content and do not qualify them to teach or represent Kobido.

We urge you to be cautious and discerning, referring directly to our website to identify our authorized instructors here.

Kobido® Trademarks
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Kobido® College Japan
Train with the Kobido® Grandmaster in Japan
This Kobido intensive training, lead by the Grandmaster himself, will take place this July, 2025. This training offer a unique and immersive experience. Level 4 & 5 are taught by Grandmaster Dr. Shogo Mochizuki himself and Licensed Instructor as assistant.
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Discover our Beauty Boxes
Kobido® Beauty Box
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Oily
Kobido® Beauty Box
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Dry
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Locally Sourced Ingredients
Explore the story behind our ingredients, carefully and crafted into every formula.
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Our Approach to Skincare
Explore the principles and processes behind our formulas and what makes them effective.
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Available at your local Kobido® Retailers!